Twenty years of turning consumer insights into business impact.
Insights leadership across
Elizabeth Knox Oates spent twenty years inside some of the country's largest retailers and consumer brands. She built insights functions from scratch. Grew top-line revenue. Drove innovation for products and experiences. And redefined what consumer-based teams could actually do inside an enterprise.
Along the way, she got clear on something. Most insights teams produce interesting work. Very few produce work that changes the business. That gap is where she's spent her career.
She's taken that thinking to stages around the world. The World Retail Congress in London. TMRE. The Quirk's Event. The Wisconsin School of Business. The Marketing Leadership Institute. She's led on-site workshops for insights teams ranging from four to forty. Partnered with executives to design Consumer Centricity Centers of Excellence. And developed frameworks around the Nine Core Skills that define successful insights professionals.
Most insights teams produce interesting work. Very few produce work that changes the business.
MBA from the Wisconsin School of Business. Guest lecturer at the A.C. Nielsen Center for Marketing Analytics & Insights. Recent speaker at the Market Research Institute. Named one of the “Top 8 to Watch” by the Wisconsin School of Business.
She founded Knox Oates Foresights to share what she's learned with the broader industry. And then she wrote it all down.
She wrote the playbook.
How to build an insights function for impact
A practical playbook drawn from twenty years inside multibillion-dollar retailers. Ulta Beauty, Kohl's, and General Mills.
What readers get
Inside the book
What leaders are saying
"This book is a fantastic read. It articulates with great clarity and relevant examples the approach and mindset Insights leaders must adopt to deliver the impact and value required to inspire company success."
"Her passion for uncovering the 'why behind the why' comes to life as an actionable guide."
"A thorough and robust narrative by a thought leader in the retail industry."
Forward-looking essays, frameworks, and observations. Plus the occasional note on endurance running and fundraising for St. Jude.
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